The Agent Accelerator

1. Programme Overview

In these Terms, "the programme" means any course or programme you buy from us through this website, including the live Agent Accelerator cohort, self-paced access and Claude Code for Builders, unless we give you separate terms for that product when you buy it.

The Agent Accelerator is a four-week cohort-based programme teaching founders and teams how to build AI agents for their businesses. What each cohort includes (live sessions, recordings, support channels and community access) is set out on the curriculum page as it stood at the time of your purchase. The curriculum is rebuilt for every cohort to reflect the latest developments in AI, so the sessions and tools covered change between cohorts.

Self-paced access provides the recordings, guides and materials from the most recent completed cohort, without live sessions or coaching. Self-paced materials are updated after each cohort in the same way as the live curriculum.

Lifetime access means access for as long as the Accelerator platform operates. In the unlikely event that we ever close the platform, we will give you at least 30 days' notice and a way to download your materials.

2. Who These Terms Apply To

These Terms apply whether you are purchasing for business or personal purposes.

If you are purchasing as a consumer (an individual acting wholly or mainly outside your trade, business, or profession), you have additional statutory rights under the Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 that are not affected by these Terms, including a 14-day cancellation period for distance purchases.

3. Pricing and Payment

Current pricing for all packages is listed on the Accelerator pricing page. The price confirmed at the time of your purchase is the price that applies to your enrolment.

Payment is due in full before the programme start date. Invoices will be issued by Accatalyst Ltd.

4. Refund Policy

We offer a 100% money-back guarantee. The money-back guarantee applies to live cohort participants only.

If you complete the programme, attend every live session, complete the weekly build checkpoints, and are not satisfied with the value received, we will provide a full refund upon request. Where you cannot attend a session live, watching its full recording before the cohort's final session counts as attendance.

Refund requests must be made within 14 days of the final session. The guarantee can be used once per person.

If you receive a refund for any reason, your access to the platform and the Materials (defined in clause 9.1) ends when the refund is paid, and clause 9 continues to apply.

Self-paced purchases are non-refundable once access to materials has been provided, except where required by consumer protection law.

5. Cancellation

By you: If you need to cancel before the programme begins, you may request a full refund or transfer your place to a future cohort.

By us: In the unlikely event we need to cancel the programme, you will receive a full refund within 14 days.

6. Educational Nature and Disclaimers

6.1 Not Professional Advice

This programme is provided for educational and informational purposes only. Content does not constitute legal, data protection, security, financial, or technical consultancy advice. You should seek independent professional advice before implementing any systems in your business.

6.2 No Outcome Guarantees

We do not guarantee any specific business outcomes, revenue increases, time savings, or results from completing the programme. Your results depend on factors outside our control including your implementation, business context, and technical environment.

6.3 Rapidly Evolving Field

Artificial intelligence is a rapidly evolving field. Programme content reflects technology, APIs, and best practices at the time of creation. These may change. You are responsible for verifying current requirements, documentation, and best practices before any implementation.

7. AI Agent and Technical Implementation Risks

7.1 Elevated Risk Acknowledgement

Building AI agents that connect to business data sources involves elevated risks including unauthorised data access, data exfiltration, system errors, and regulatory non-compliance. While we cover foundational security practices within the programme, this does not constitute professional security advice. You acknowledge these risks and accept sole responsibility for managing them in your specific environment.

7.2 Permission and Access Scope

When granting AI agents access to data sources (including but not limited to CRM systems, calendars, email, and databases via MCP servers or other integrations), you are solely responsible for:

• Understanding permission implications before granting access
• Applying the principle of least privilege
• Reviewing and restricting access scopes appropriately
• Revoking access when no longer needed

7.3 Production Environment Warning

Course examples and projects are designed for learning purposes. Any implementation in production environments, or with real business data, should only occur after your own comprehensive security review. We strongly recommend consulting qualified security professionals before deploying any AI systems that access sensitive data.

7.4 Third-Party Data Responsibility

If you connect AI systems to data belonging to clients, employers, or third parties, you are solely responsible for ensuring you have appropriate authorisation, data processing agreements, and compliance with applicable laws including UK GDPR and the Data Protection Act 2018.

8. Limitation of Liability

8.1 Non-Excludable Liabilities

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any liability which cannot be excluded or limited by applicable UK law.

8.2 Participant Responsibility

You acknowledge and agree you are solely responsible for:

• How you implement any knowledge, skills, or techniques learned
• Testing and validating any code, configurations, or AI systems before use
• Security of any applications, agents, or integrations you build
• Ensuring compliance with all applicable laws and regulations
• Obtaining necessary permissions before connecting AI systems to any data sources
• Any decisions (automated or otherwise) made by AI systems you develop
• Any losses, damages, or liabilities arising from your implementation

8.3 Excluded Losses

Subject to clause 8.1, we shall not be liable for:

• Indirect, incidental, consequential, special, or punitive damages
• Loss of profits, revenue, business, anticipated savings, or goodwill
• Loss of or damage to data
• Security breaches, vulnerabilities, or data protection incidents in systems you create
• Regulatory penalties, fines, or enforcement action
• Any third-party claims against you
• Failure to achieve expected results or outcomes
• Any errors, inaccuracies, or information that becomes outdated

8.4 Liability Cap

Subject to clauses 8.1, 8.2, and 8.3, our total aggregate liability under or in connection with this agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by you for the Programme.

8.5 Time Limitation

Any claim must be notified to us in writing within twelve (12) months from the date of the events giving rise to the claim.

8.6 If You Are a Consumer

If you are buying as a consumer, nothing in this clause 8 limits or excludes our liability where the law does not allow it, including your statutory rights under the Consumer Rights Act 2015 that our services will be performed with reasonable care and skill and that digital content will be of satisfactory quality and as described.

9. Intellectual Property and Use of the Materials

9.1 Ownership. "Materials" means everything we provide or make available to you through the programme, in any form: live and recorded sessions, transcripts, slides, visual boards, diagrams, illustrations and images, written guides, prompts, templates, skills, checkpoint exercises, frameworks, worked examples, and the structure, sequence and selection of the curriculum. The Materials are owned by Accatalyst Ltd or our licensors. Buying the programme gives you a licence to use them, as set out below. It does not transfer ownership.

9.2 Your licence. We grant you a non-exclusive, non-transferable licence to access and use the Materials to learn, and to build agents, systems and workflows for yourself or for the organisation you work for, for internal use only. Where an organisation buys places for a team, the licence covers each named participant, and the organisation is responsible for its participants keeping to this clause.

9.3 What you may not do. Unless we have agreed in writing, you must not do, or help anyone else to do, any of the following:

• (a) copy, record, screen-capture, scrape, transcribe or download the Materials, except through a download feature we provide or as brief notes for your own learning;
• (b) share, sell, resell, sub-license, publish or otherwise make the Materials, or your access to our platform, available to anyone who is not an enrolled participant;
• (c) use the Materials, or any part, adaptation or translation of them, to create, deliver, market or sell any training, course, programme, workshop, bootcamp, coaching or educational content for anyone outside your own organisation, whether paid or free;
• (d) use the Materials to create, develop or improve a course, programme or product that competes with ours, including by giving the Materials to an AI system to produce one;
• (e) reproduce or recreate our illustrations, visual boards or diagrams, or present any of the Materials as your own work; or
• (f) remove or obscure any copyright notice or attribution.

9.4 Buying on behalf of a training business. Our programmes are not sold for the purpose of developing or improving a competing training business. A "Training Business" is any person or organisation that provides AI training, courses, workshops, bootcamps or coaching to people outside its own organisation, together with its owners, employees and contractors. If you are, or work for, a Training Business, you must tell us before you buy, and you may only buy with our written consent, which we may refuse or give on conditions. By buying, you represent and warrant that you are not buying on behalf of, or principally for the benefit of, a Training Business (except with our written consent), and that you have no present intention of using the Materials in a way clause 9.3 or 9.5 prohibits. We rely on this statement when deciding to sell to you.

9.5 Training Businesses: additional restriction. If you are, or work for, a Training Business (whether or not we gave consent under clause 9.4), then while you have access to the Materials and for 12 months after that access ends, you must not design, deliver, market or sell any AI training programme, course or workshop whose structure, sequence, exercises or visual materials are substantially based on the Materials. This does not stop you using general AI knowledge and skills, or delivering training that you develop independently without reference to the Materials.

9.6 Confidentiality of the Materials. The Materials are not publicly available and are provided to you in confidence. You must keep them confidential and use them only as this clause allows. This does not apply to anything we have chosen to publish publicly ourselves.

9.7 What stays yours. Any agents, systems or applications you build during the programme belong to you, as do your own data and the general knowledge, skills and experience you gain. Nothing in this clause stops you using what you have learned in your own work, or working in AI, as long as you keep to clauses 9.3 to 9.6.

9.8 If you breach this clause. If you breach any of clauses 9.3 to 9.6, or the confirmation you gave under clause 9.4 was untrue:

• (a) we may suspend or end your access to the Materials, and the licence in clause 9.2, by email. Where the breach is minor and can be put right, we will first give you 7 days to put it right;
• (b) you will no longer be eligible for the money-back guarantee in clause 4, and we will not refund fees for access already provided, except where the law requires us to;
• (c) on request, you must stop the use, delete or return every copy of the Materials in your possession or control, tell us where and how the Materials were used, and confirm in writing that you have done so;
• (d) you must pay us a reasonable licence fee for each use outside this clause, assessed by reference to our standard rates at the time for delivering equivalent training, in addition to any other loss we can show;
• (e) you must reimburse our reasonable costs, including legal costs, of investigating and enforcing the breach; and
• (f) as damages alone may not be an adequate remedy, we may ask a court for an injunction or other order to stop the breach.

These rights are in addition to our rights under copyright law and the law of confidence.

9.9 How long this clause lasts. This clause continues to apply after your access ends, after any refund, and after the programme finishes.

9.10 Each part stands alone. Each part of this clause is separate. If a court decides that any part is unenforceable, the remaining parts continue to apply.

10. Confidentiality and Community Conduct

10.1 Confidentiality. The programme involves sharing business challenges and strategies in a group setting. All participants agree to keep information shared by other participants confidential and not to share it outside the cohort without explicit permission from the person who shared it.

10.2 No selling to other participants. You must not use the programme, its sessions, community channels (including WhatsApp groups) or participants' contact details to market, promote or sell products or services to other participants, or to recruit them, without our prior written permission. Participants may of course continue a conversation one-to-one when the other person invites it.

10.3 Conduct. Please treat other participants, coaches and guests with respect. We may remove anyone from live sessions or community channels, and in serious cases suspend their access, for harassment, abusive behaviour, spam, or a breach of clause 9 or 10.2.

11. Recording and Content

Live sessions are recorded. Recordings are made available to participants in your cohort, and may also be included in self-paced access and in the materials for future cohorts. If you would rather not appear, you can keep your camera off and change your display name, or ask us to remove or edit your contribution before a recording is shared beyond your cohort, and we will take reasonable steps to do so. We may use anonymised testimonials, case studies, or outcomes for marketing purposes, and will seek your permission before using any identifiable information.

12. Referral Programme

12.1 Eligibility. The Referral Programme (see our affiliate programme page) is open to individuals aged 18 or over who have been approved by us. We may accept or reject any application at our sole discretion, without obligation to provide a reason. Participation is subject to these Terms and any programme-specific rules communicated via the referral dashboard.

12.2 Commission. Approved referrers earn a 10% commission on the net value of the amount charged to the referred customer (after any discounts or coupons, and excluding VAT and platform fees) generated through their unique referral link. Commissions are automatically adjusted if a customer receives a refund. Commission applies only to first-time customers who complete payment and do not request a refund within the applicable guarantee period. We may change the commission rate at any time by giving 30 days' notice via email or the referral dashboard; continued participation after notice constitutes acceptance of the new rate. We may, at our discretion, offer a higher rate to referrers who refer regularly.

12.3 Prohibited conduct. You must not: (a) refer yourself or colleagues at the same company; (b) bid on our brand terms in paid search advertising; (c) send unsolicited emails, messages, or communications that do not comply with the Privacy and Electronic Communications Regulations 2003; (d) make false, misleading, or exaggerated claims about the Accelerator or its outcomes; or (e) use any method that artificially inflates clicks, leads, or conversions. Breach of this clause entitles us to suspend your account immediately, forfeit unpaid commissions, and recover any commissions already paid in relation to the breach.

12.4 Payment. Commissions are paid monthly via the referral platform (bank transfer, currently Wise) for validated amounts from the previous calendar month. There is no minimum payout threshold. You are responsible for keeping your payment details up to date. We may withhold payment pending investigation of any disputed or potentially invalid referral. Any overpayment may be deducted from future commission payments.

12.5 Termination. Either party may end participation in the Referral Programme at any time by giving 7 days' written notice. We may terminate your participation immediately and without notice if you breach any of these Terms. On termination, we will pay any validated and unpaid commissions earned before the termination date. No commission is payable on referrals that convert after your participation ends.

13. Governing Law

These Terms are governed by English law. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that if you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts.

14. Contact

For questions about these terms or the programme:

Email: hello@jamesmcaulay.co.uk
Company: Accatalyst Ltd

Privacy: Privacy Policy