An in-house AI bootcamp for the whole team: the challenge
The product and engineering team were already advanced, on Cursor and Claude Code. Sales and marketing had the tools but only a couple of people had deployed an actual agent, and the supply-side and merchandising teams had not started with AI yet.
The solution
Paul joined Cohort 1 on his own in February 2026, with weekly coaching calls alongside the live sessions, to find out what the tools could do before asking the team to change how they worked.
Six weeks after finishing, he booked a private two-day bootcamp for the whole company in April 2026: day one on Zoom, day two in person in London, with the team building agents against their own Gmail, HubSpot, Slack and calendars.
The Huggg team created agents that work across
In their own words, from the video above.
Paul, six weeks after finishing Cohort 1
“In my last six weeks or so since doing the course, I’ve achieved more individually than I would typically achieve in a year, just because of being able to use these tools in the right way.”
Mustafa, Account Executive
“I’m feeling really good. I’m feeling very empowered. Literally, it’s like I’ve got my own sales assistant working alongside me who is integrated to my Gmail, to my HubSpot, to my Slack, to my calendar. It knows when I’m free.”
Lewis Quick, Commercial Director, on what the engineering team built
“One of the developers had created an MCP for our platform, which is mad, and there were multiple people in the room getting very, very excited about that.”
Sammy, Account Executive, at the end of the day
“My day-to-day is just going to be so much more effective now. So I’m feeling good. I’ve already got so many ideas going around in my head of what I can start using this for, which I really didn’t have going into the start of the day.”
Paul, on the return
“We’ve probably increased the productivity of everybody across the team in varying degrees. We might have increased someone’s productivity by 20%, but in some cases we’ll have increased someone’s productivity by 300%.
“It’s probably the highest ROI thing I’ve done since the day I founded the company. There’s no doubt about it. It will be the highest return on spend we’ll ever make as a company.”
“It’s probably the highest ROI thing I’ve done since the day I founded the company. There’s no doubt about it.”
What they built
A strategy agent that writes the sales playbook, and a blog pipeline that publishes itself
Paul CEO & Founder
Paul loaded a strategy agent with Huggg’s partnership context and had it write the sales playbook, the system prompts for the team’s own agents and transcript-driven follow-ups after calls. A second pipeline writes blog posts in Huggg’s tone of voice, then a publishing agent uploads them into the Strapi CMS over MCP and fills in every SEO field.
“Dramatically improved the speed that we can come to market with new blogs.”
A sales assistant that knows his inbox, his pipeline and his diary
Mustafa Account Executive
By the end of the bootcamp Mustafa had an agent connected to his Gmail, HubSpot, Slack and calendar, so it can read a thread, check the deal and know when he is free before it drafts anything.
“It’s like I’ve got my own sales assistant working alongside me who is integrated to my Gmail, to my HubSpot, to my Slack, to my calendar. It knows when I’m free.”
Put your own team through it
Two routes, the same ones Huggg took. For a whole team at once, book an in-house AI bootcamp for your team, the two-day format Huggg ran, starting with a discovery call. For one or two people first, Cohort 4 starts Tuesday 29 September 2026: four weeks, live, and you can read the four-week curriculum Paul went through, or 119 reviews from the people who have done it.